Four Friends Foundation:
Building Narrative Architecture for Creative Equity
Brand Strategy, Messaging, Content Strategy, Copywriting
The Four Friends Foundation, built on New Line Cinema founder Bob Shaye’s legacy of amplifying vital stories, needed to evolve its philanthropic identity. In this partner project with Brand by Boudica, Mythograph developed a fresh narrative ecosystem for a legacy-rich organization, transforming Shaye’s cult rebel ethos into narrative currency. By treating philanthropy as storycraft, we helped Four Friends Foundation become what Bob Shaye and his family always envisioned: a cinematic catalyst expanding who gets to shape our cultural narrative.
The Solution:
Develop a distinctive voice and message that amplifies rather than competes with grantee stories.
Mythograph addressed Four Friends Foundation's brand challenge by developing a comprehensive narrative ecosystem that honored Bob Shaye's legacy while propelling the foundation into a new era of philanthropic impact. Through a strategic blend of brand architecture evolution, voice definition, and behavioral framework development, Mythograph transformed the foundation's cinematic roots into a powerful platform for amplifying underrepresented voices.
“Thank you for getting us to this spot — it feels much better introducing ourselves to the larger ecosystem with such strong materials!”
— Katja Shaye, Executive Director of Four Friend Foundation
