Elle Dooley Coaching:
Redefining Leadership Through Cosmic Rhythm
Brand Strategy, Messaging, Content Strategy, Copywriting
Elle Dooley Coaching struggled to translate its unique fusion of executive coaching, lunar cycle alignment, and somatic practices into LinkedIn-friendly messaging that resonated with high-achieving professional women. Her audience needed both corporate credibility and soul-level transformation, but existing content risked alienating C-suite clients with overly esoteric language while failing to differentiate her from generic mindfulness coaches. The core dilemma: how to make "woo-woo wisdom" feel strategically rigorous for time-starved executives.
The Solution:
Rewiring productivity messaging through a sense of “Spaciousness.”
Mythograph developed a narrative architecture positioning time as a collaborator rather than tyrant, blending corporate vernacular with celestial metaphors. We mapped Elle’s Heroine’s Journey framework to lunar phases, creating an 8-stage content system for LinkedIn that reframed leadership development as cosmic alignment. The strategy introduced "lunar leadership" as a bridge concept between boardroom logic and intuitive wisdom, with NASA-inspired visuals grounding astrological principles in scientific legitimacy. We codified Elle’s soothing voice into a communications style blending intellectual wit with poetic spaciousness, allowing executives to explore embodiment without abandoning professional identity.
“Whatever it is, the way you tell your story online can make all the difference.”
— Elle Dooley, Executive Coach & Founder of Elle Dooley Coaching
