Stories That Create Movements

Unlock your purpose and translate it into a brand that resonates with your people, creates trust, and inspires action. We guide you past the traditional heroine’s or hero’s narrative, helping you frame and chronicle lessons, turning points, and successes on your mission journey.

If you’re just looking to build a revenue-generating empire with your brand, there are plenty of talent-filled branding agencies that can help you beat out your competition. That’s part of what we do. But it’s not where our purpose ends.

If you’re looking to change the world by consciously disrupting the status quo, we would love to meet you. We can help you envision the possibilities for your brand’s expression across audiences, timelines, disciplines, and psychographics, then build story systems for your organization to create a movement-making masterpiece that grows with you.

Purpose-driven brand work
Brand case study development in progress Meet the Team

The people behind the stories

Cléa Hernández, Founder & Strategist

Cléa Hernández

Founder & Strategist

Cléa brings more than 25 years of experience as a professional copywriter, grantwriter, creative director, communications leader, journalist, author, and language strategist. As director of communications at Focus Lab, she created the messaging and verbal identity programs that put a small, Savannah-based agency in league with Madison Avenue creative machines. Using behavioral economics and story-based strategy, Cléa is known for narratives that drive mission progress and profit. She founded Mythograph to tell brand stories that heal, instead of spin and extract.

Caroline Ostenfeld, Design Director

Caroline Ostenfeld

Design Director

Caroline brings a dynamic blend of creativity and strategy to her work as principal designer and design director. Born in Canada and now based in the United States, she earned her bachelor’s degree in Graphic Design from LaGrange College. Caroline specializes in crafting visual identities and digital designs that communicate effectively and inspire action. With experience spanning clients from large corporations to small businesses and start-ups, Caroline is passionate about creating cohesive brand experiences. Her work focuses on blending innovative design with clear communication to help brands stand out and connect with their audiences. Caroline is also the founder of allobjective.com.

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