Cléa Hernández
Founder & Strategist
Cléa brings more than 25 years of experience as a professional copywriter, grantwriter, creative director, communications leader, journalist, author, and language strategist. As director of communications at Focus Lab, she created the messaging and verbal identity programs that put a small, Savannah-based agency in league with Madison Avenue creative machines. Using behavioral economics and story-based strategy, Cléa is known for narratives that drive mission progress and profit. She founded Mythograph to tell brand stories that heal, instead of spin and extract.