HEYO.
From Pixel Pushers to Brand & Product Pioneers
Brand Strategy, Messaging, Content Strategy, Copywriting; Ongoing Brand & Messaging Strategy Consultant
Heyo, a people-first digital design and development agency, faced a critical visibility gap in the crowded digital services market. Despite their proven track record with clients like Facebook, Adobe, and Figma, they struggled to differentiate themselves as the go-to partner for end-to-end brand and product innovation.
The Solution:
Positioning “Full-Service Innovation Teams”
It became clear in research that Heyo was overshadowed by big-name branding and product design agencies, despite superior creative and technical capabilities that run the gamut of everything a client needs for breakthrough audience engagement. So we created a hybrid positioning strategy that leveraged Heyo’s unique strengths while addressing market gaps — “innovation teams” that offer brand and product project fluidity with a squad model.
“Working with Cléa is always a pleasure! I appreciate the excitement and professionalism she brings to projects, and the results speak for themselves.”
— Rob Davarnia, Co-Founder at Heyo