HEYO.
From Pixel Pushers to Brand & Product Pioneers
Heyo, a people-first digital design and development agency, faced a critical visibility gap in the crowded digital services market. Despite their proven track record with clients like Facebook, Adobe, and Figma, they struggled to differentiate themselves as the go-to partner for end-to-end brand and product innovation.
Positioning “Full-Service Innovation Teams”
It became clear in research that Heyo was overshadowed by big-name branding and product design agencies, despite superior creative and technical capabilities that run the gamut of everything a client needs for breakthrough audience engagement. So we created a hybrid positioning strategy that leveraged Heyo’s unique strengths while addressing market gaps — “innovation teams” that offer brand and product project fluidity with a squad model.
“Working with Cléa is always a pleasure! I appreciate the excitement and professionalism she brings to projects, and the results speak for themselves.”— Rob Davarnia, Co-Founder at Heyo
Our People Code Is Our Source Code.
The final messaging and copywriting highlighted Heyo's unique ability to deliver end-to-end solutions from concept to code. Mythograph also refined Heyo's voice and core values, translating their lovable internal culture into a unique communication style. This approach differentiated Heyo from niche agencies by emphasizing their cross-functional expertise and enterprise-ready flexibility, while putting their creativity and personalities on display.
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