Marketo:
Rebranding a Marketing Giant
Branding Workshop with Leadership Team, Messaging Strategy, Verbal Identity, Copywriting
Marketo, a leading marketing automation company, faced a significant challenge in maintaining a cohesive brand image despite rapid growth. Over the years, numerous sub-brands and assets had been added without a unified strategy, leading to inconsistencies in their iconic purple branding and visual identity.
Marketo needed a fresh, modern approach that would honor their legacy while projecting a bold vision for the future. They required a strategic overhaul of their messaging and verbal identity to resonate with both small and enterprise-level businesses. Working with Focus Lab, Mythograph’s founder played a key role in the rebrand.
The Solution:
Leveraging a Legion of Loyal Marketers as Brand Heralds
To address Marketo's challenges, we conducted an in-depth branding workshop with their leadership team to align their vision and goals. We developed a new messaging strategy that emphasized Marketo's role as a leader in marketing innovation, focusing on empowering marketers with cutting-edge insights. The verbal identity was crafted to reflect Marketo's personality as Creators, Mavericks, and Networkers, ensuring a relatable and inclusive tone across all communications. A key component of the strategy involved elevating a legion of marketers to become brand ambassadors. By empowering these marketers, we transformed them into passionate advocates who could champion Marketo's mission and values.
