Braze:
Company Rebrand & Cannes Lions Campaign
Verbal Identity, Copywriting, Campaign Concept and Creative Direction
Braze, a leading customer engagement platform, faced the challenge of establishing a distinctive brand identity in a competitive tech landscape. They sought to humanize their brand, connecting with customers and prospects on a deeper emotional level while showcasing their innovative platform's capabilities. This required a shift from being perceived as just a tech company to a vibrant, customer-centric brand.
Mythograph’s founder played a pivotal role in the Braze rebrand and subsequent Cannes Lions campaign. As Communications Director at Focus Lab during the initial rebrand, and later as the creative director for the Cannes Lions campaign, Cléa created a memorable verbal identity and impactful campaign that would resonate with the creative and marketing community.
The Solution:
Feeling the human touch in data-fueled brand growth
We employed a powerful brand storytelling approach to unlock Braze's full potential. This involved crafting a distinct brand voice that combined approachability, authority, and wit, ensuring consistency across all touchpoints. Our messaging strategy artfully wove together Braze's unique selling propositions with emotional anchors, creating narratives that resonated with the target audience. For the Cannes Lions campaign, we infused each piece of copy with Braze's clever, customer-centric essence—resulting in a compelling campaign that highlighted Braze's role in empowering meaningful customer experiences.